Matt set up what is now a full-fledged, marketing & web agency while studying for a BA Honours degree in Business & Marketing at Bournemouth University. Operating throughout his four-year degree, Matt’s start-up business entailed creating hand-coded websites and offering basic digital marketing services. Before graduation, Matt had successfully secured his first marketing & web ‘retainer’ with a local manufacturer.
Today, Matt heads a team of 12 in-house professionals and, although the days of tactical tasks are long gone, still enjoys being involved in projects and meeting with clients; he oversees most large-scale projects, particularly ones that are web-based. Naturally, Matt is responsible for the overall strategy and planning of the business and regularly coordinates with senior management across the web development, client servicing and creative departments on key developments and requirements.
In addition to his responsibilities as Managing Director at EMSL, Matt is also a Director at two other software companies and acts in an advisory role for a small number of local businesses.
Outside of work, he can be found doting on his two young daughters, watching DVD box sets with his wife Kizzy or keeping fit with football and the gym. His neighbours don’t appreciate his midnight jam sessions on drums and guitar, but his ability to turn his eyelids inside out has kept them at bay so far!
Technical guru Heather heads the web development department and is the longest-serving member of the team, having joined EMSL in 2010. Since the age of 13, she has had a passion for all things technical, teaching herself Java, C, HTML, CSS and PHP which she later expanded on with her formal education.
Heather holds a BSc Honours degree in Computer Science from the University of Manchester where she also earned a scholarship for academic attainment. Later, whilst continuing her studies at the University of Hertfordshire, she was awarded another scholarship, this time for User Interface Development.
As Technical Director, Heather is responsible for overseeing and implementing web and bespoke web app development projects as well as managing all maintenance work and updates. Heather has a long list of intimidatingly clever systems under her development belt including content management, eCommerce, social media integration and tailored client automation.
Outside of work, Heather’s interests are as diverse as they come; the ice hockey enthusiast who roots for NHL’s Pittsburgh Penguins also enjoys swimming, gardening, video games, building web apps and websites and running a popular Sims fan site. If that’s not diverse enough for you, ask her about her bird-flapping origami skills.
Katia joined EMSL in 2015 and is responsible for overseeing all client relations, supervising, guiding and developing the client servicing team and playing an active role in the management and implementation of marketing activities and projects. Katia is multilingual and has an experience-driven understanding of strategy, brand and reputation management, which allows her to develop and manage effective communication strategies and messaging for clients, in line with their business objectives.
As a BA Honours graduate in Film & Drama from the University of Reading, Katia began her career in television, but decided soon after that her passion lies in marketing. Over the past 18 years, Katia has acquired solid experience in marketing, corporate communications, PR and event management, working on both client and agency sides in London, Dubai, Abu Dhabi and Amman. Katia has represented many multinational brands across a number of industries including retail, FMCG, telecoms, government, automotive, gaming and real estate.
Katia’s passion outside of work lies in the arts; an ardent fan of foreign and independent films and trips to the theatre and museums. Her passion for kickboxing, salsa and sketching have taken a backseat and, at some point, she plans to stop making excuses. She claims she can climb up door frames and stay suspended at the top. We’ll believe it when we see it Spiderwoman!
Fern joined EMSL in 2017 and, over the years, her passion for digital marketing has not wavered. Fern keeps abreast of the latest developments in the ever-evolving field of digital and is considered as the agency’s digital guru when it comes to digital advertising, where she is responsible for managing all online campaigns.
In addition to digital advertising, Fern plays an active role in a whole host of digital marketing services including social media management, content development, and data reporting & analysis, as well as being the main point of contact on a number of agency accounts.
Fern has been an avid tennis player since the age of five, participating in league games to this day. Her eclectic taste in music covers everything from Big Band and Motown to 80’s and Disco. With her ability to manipulate her body into the ‘crow’ yoga pose, we’re sure meditation music is also on her playlist.
Web Project Manager Laurence joined EMSL in 2020, with the core responsibility of coordinating and implementing the successful creation and maintenance of client websites.
Since graduating from the University of Lincoln with a BA Honors degree in Media Production, Laurence has built solid marketing and web experience, coordinating and implementing marketing campaigns for both start-up companies through to global brands.
Laurence has also accumulated a wealth of publishing and production experience throughout his career, having worked as a publisher for industry-famous brands such as PR week and Brand Republic as well as working with a variety of sports agencies in sales, marketing and video production roles; one of his proudest achievements was generating over 1 million hits for a YouTube campaign, working with international sports stars.
Outside of work, you will find Laurence running around after his 2 children, or after a football if he gets a chance. A keen reader, Laurence enjoys burying his head in a graphics novel or in a cocktail making book. He claims he used to be a cocktail barman – we will sample one of his mixes and let you know!
Senior Designer Louis joined EMSL in 2014 and is responsible for overseeing all creative output for clients, managing all aspects of design and production across the agency’s graphic and digital projects.
Graduating in 2006 with a DipHE in Visual Communication Design, validated by Middlesex University, Louis has tirelessly worked his way up in the design world, accumulating a wealth of experience on both in-house and agency levels within the City and the Home Counties.
When he’s not inundated with design requests, Louis splits his time between going to the gym and creating music. As a resident artist at BYBL Records, Louis produces music for the label and still manages to find the time to DJ at clubs across London and Ibiza along with many summer festivals. And we mustn’t forget to mention that he’s a (semi) retired MMA fighter, karate black belt and former self-defence instructor, so it’s well advised to keep your distance.
Anthony joined the web development team in 2017 and manages both front-end and back end web development, including WordPress, HTML and CSS, PHP and maintaining and updating websites.
Anthony’s passion for design and website development began in his early teens when he taught himself HTML and built his first website. He graduated with a BA Honours degree in Graphic Design from the University of the West of England, Bristol and has a background in technology design and art.
He has experience in bringing design concepts to life and writing clean, effective code in order to create innovative design solutions. He prides himself on his logical approach to problem solving, great attention to detail and an eye for structure and balance. Anthony is also actively involved in setting metrics for client campaigns, tracking and evaluating data (via Google Analytics) to measure success.
Anthony is as committed to fitness as he is to web development, regularly taking up activities such as yoga, weight training, running and cycling. As part of his health regime, he enjoys cooking up some spicy heat in the kitchen with his favourite chilli being the Naga pepper. He has also perfected the art of cooking rice - we’re just waiting for that dinner invitation now!
Laura joined EMSL in 2019 as a Junior Account Executive and her role involves supporting the Client Servicing team with delivering a range of online and offline services for both our B2B and B2C clients. Laura works extensively on developing and implementing tactical activities based on set marketing objectives and plans and creating content for a variety of our clients, utilising a range of marketing platforms.
Laura has a strong passion for marketing and is currently in her final year at the University of Hertfordshire where she is completing her BA Hons degree in Marketing. With numerous distinction grades under her belt, Laura also obtained a CIM certified Principles of Marketing award during her first year at university.
Laura enjoys spending time with friends and family, and especially loves watching football with her dad. When she isn’t hard at work multitasking in the office or studying for exams, Laura can also be seen at the gym or training for her next running event! Although her ability to run half marathons is impressive, convincing the team to get fit & active is just a sore subject!