The Line Up

We’d love to show you what we can do

Matt Managing Director

Matt set up what is now a full-fledged, marketing & web agency while studying for a BA Honours degree in Business & Marketing at Bournemouth University. Operating throughout his four-year degree, Matt’s start-up business entailed creating hand-coded websites and offering basic digital marketing services. Before graduation, Matt had successfully secured his first marketing & web ‘retainer’ with a local manufacturer.

Today, Matt heads a team of 12 in-house professionals and, although the days of tactical tasks are long gone, still enjoys being involved in projects and meeting with clients; he oversees most large-scale projects, particularly ones that are web-based. Naturally, Matt is responsible for the overall strategy and planning of the business and regularly coordinates with senior management across the web development, client servicing and creative departments on key developments and requirements.

In addition to his responsibilities as Managing Director at EMSL, Matt is also a Director at two other software companies and acts in an advisory role for a small number of local businesses.

Outside of work, he can be found doting on his two young daughters, watching DVD box sets with his wife Kizzy or keeping fit with football and the gym. His neighbours don’t appreciate his midnight jam sessions on drums and guitar, but his ability to turn his eyelids inside out has kept them at bay so far!

Heather Technical Director

Technical guru Heather heads the web development department and is the longest-serving member of the team, having joined EMSL in 2010. Since the age of 13, she has had a passion for all things technical, teaching herself Java, C, HTML, CSS and PHP which she later expanded on with her formal education.

Heather studied Computer Science at the University of Manchester where she also earned a scholarship for academic attainment. Later, whilst completing her Bachelor of Science at the University of Hertfordshire, she was awarded another scholarship, this time for User Interface Development.

As Technical Director, Heather is responsible for overseeing and implementing web and bespoke web app development projects as well as managing all maintenance work and updates. Heather has a long list of intimidatingly clever systems under her development belt including content management, eCommerce, social media integration and tailored client automation.

Outside of work, Heather’s interests are as diverse as they come; the ice hockey enthusiast who roots for NHL’s Pittsburgh Penguins also enjoys walking with her border collie, gardening, video games, building web apps and websites and running a popular Sims fan site. If that’s not diverse enough for you, ask her about her bird-flapping origami skills.

Katia Client Services Director

Katia joined EMSL in 2015 and is responsible for overseeing all client relations, supervising, guiding and developing the client servicing team and playing an active role in the management and implementation of marketing activities and projects. Katia is multilingual and has an experience-driven understanding of strategy, brand and reputation management, which allows her to develop and manage effective communication strategies and messaging for clients, in line with their business objectives.

As a BA Honours graduate in Film & Drama from the University of Reading, Katia began her career in television, but decided soon after that her passion lies in marketing. Over the past 18 years, Katia has acquired solid experience in marketing, corporate communications, PR and event management, working on both client and agency sides in London, Dubai, Abu Dhabi and Amman. Katia has represented many multinational brands across a number of industries including retail, FMCG, telecoms, government, automotive, gaming and real estate.

Katia’s passion outside of work lies in the arts; an ardent fan of foreign and independent films and trips to the theatre and museums. Her passion for kickboxing, salsa and sketching have taken a backseat and, at some point, she plans to stop making excuses. She claims she can climb up door frames and stay suspended at the top. We’ll believe it when we see it Spiderwoman!

Laurence Web Project Manager

Web Project Manager Laurence joined EMSL in 2020, with the core responsibility of coordinating and implementing the successful creation and maintenance of client websites. 

Since graduating from the University of Lincoln with a BA Honors degree in Media Production, Laurence has built solid marketing and web experience, coordinating and implementing marketing campaigns for both start-up companies through to global brands.

Laurence has also accumulated a wealth of publishing and production experience throughout his career, having worked as a publisher for industry-famous brands such as PR week and Brand Republic as well as working with a variety of sports agencies in sales, marketing and video production roles; one of his proudest achievements was generating over 1 million hits for a YouTube campaign, working with international sports stars. 

Outside of work, you will find Laurence running around after his 2 children, or after a football if he gets a chance. A keen reader, Laurence enjoys burying his head in a graphics novel or in a cocktail making book. He claims he used to be a cocktail barman – we will sample one of his mixes and let you know!

Fern Digital Marketing Manager

Fern joined EMSL in 2017 and, over the years, her passion for digital marketing has not wavered. Fern keeps abreast of the latest developments in the ever-evolving field of digital and is considered as the agency’s digital guru when it comes to digital advertising, where she is responsible for managing all online campaigns.

In addition to digital advertising, Fern plays an active role in a whole host of digital marketing services including social media management, content development, and data reporting & analysis, as well as being the main point of contact on a number of agency accounts.

Fern has been an avid tennis player since the age of five, participating in league games to this day. Her eclectic taste in music covers everything from Big Band and Motown to 80’s and Disco. With her ability to manipulate her body into the ‘crow’ yoga pose, we’re sure meditation music is also on her playlist.

Laura Marketing & Customer Experience Executive

Laura joined EMSL in 2019 as a Junior Account Executive and her role involves supporting the Client Servicing team with delivering a range of online and offline services for both our B2B and B2C clients. Laura works extensively on developing and implementing tactical activities based on set marketing objectives and plans and creating content for a variety of our clients, utilising a range of marketing platforms.

Laura has a strong passion for marketing and is currently in her final year at the University of Hertfordshire where she is completing her BA Hons degree in Marketing. With numerous distinction grades under her belt, Laura also obtained a CIM certified Principles of Marketing award during her first year at university.

Laura enjoys spending time with friends and family, and especially loves watching football with her dad. When she isn’t hard at work multitasking in the office or studying for exams, Laura can also be seen at the gym or training for her next running event! Although her ability to run half marathons is impressive, convincing the team to get fit & active is just a sore subject!

Endijs Junior Web Developer

Endijs also known as Andy joined EMSL in July 2021 as Junior Website Developer and is responsible for managing front-end development work for a range of B2B and B2C website projects as well as assisting the development team in a host of other technical services.

Coupled with his passion for all things web, Andy brings a wealth of knowledge, technical experience and qualifications to EMSL. A BA graduate of IT Software Engineering from Federation University Australia, Andy also holds certification in Digital Marketing and IT.

Outside of work, Andy’s interests range from the serene to the active; if you don’t find him with his head buried in a book (most likely on the topic of philosophy), he’s likely to be engrossed in something more physical that revolves around his passion for electrical and mechanical engineering. A keen Marvel fan, Andy always pictured his adult life living like Tony Stark from Ironman, and although that hasn’t quite gone to plan, we’re confident that EMSL can help him lead that action-packed life he’s been dreaming of!

Harrison Graphic Designer

Harrison joined EMSL as a Graphic Designer in September 2021, and with his wealth of experience and passion for design, he is a real asset to the team. 

After graduating from Norwich University of Arts in 2016 with a 2:1 degree in graphic design, Harrison went on to deliver exceptional designs for leading brands and, over the past five years, has worked on numerous multinational brands, including Adidas, Reebok and Müller, to name a few. 

As Graphic Designer, Harrison’s core responsibilities include managing and executing creative design work for both B2B and B2C marketing and web projects. He delivers all this whilst tapping into his extensive expertise in visual identity to ensure brand integrity is maintained for all clients. 

If Harrison isn’t at work, you will most likely find him watching football (he’s a big Watford fan) or getting stuck in the latest esport game! He also loves to listen to a wide range of music and sees himself as quite the music enthusiast. 

Apparently, Harrison used to be a Master of Ceremonies, performing in front of crowds of 500+ people. Although he claims this was all ‘in another life’, you should see how he greets the team every morning!


Crystal Business Development Manager

Crystal joined EMSL in October 2021 as Business Development Manager, tasked with the responsibility of promoting and expanding our core web services to new audiences, guiding and supporting our customers through the purchase process and building successful, long-lasting business relationships.

With over nine years of sales and business development experience, Crystal has built a wealth of knowledge and expertise across a wide range of industries,including IT, industrial, hospitality, photography, health & wellbeing and more. She possesses a strong passion for all things sales and strives to build and nurture great client relationships to ensure the customer is always happy.

Away from work, you may run into Crystal on a long countryside walk with her two little dogs, Nelly and Teddy. When at home, it’s all about calm, aesthetic surroundings for Crystal! She has a keen eye for detail and loves interior design. So, it goes without saying that she’s also a great organiser. Come to think of it, our office could do with some decluttering...