The Line Up

We’d love to show you what we can do

Matt Managing Director

Matt set up what is now a full-fledged, marketing & web agency while studying for a BA Honours degree in Business & Marketing at Bournemouth University. Operating throughout his four-year degree, Matt’s start-up business entailed creating hand-coded websites and offering basic digital marketing services. Before graduation, Matt had successfully secured his first marketing & web ‘retainer’ with a local manufacturer.

Today, Matt heads a team of 12 in-house professionals and, although the days of tactical tasks are long gone, still enjoys being involved in projects and meeting with clients; he oversees most large-scale projects, particularly ones that are web-based. Naturally, Matt is responsible for the overall strategy and planning of the business and regularly coordinates with senior management across the web development, client servicing and creative departments on key developments and requirements.

In addition to his responsibilities as Managing Director at EMSL, Matt is also a Director at two other software companies and acts in an advisory role for a small number of local businesses.

Outside of work, he can be found doting on his two young daughters, watching DVD box sets with his wife Kizzy or keeping fit with football and the gym. His neighbours don’t appreciate his midnight jam sessions on drums and guitar, but his ability to turn his eyelids inside out has kept them at bay so far!

Heather Technical Director

Technical guru Heather heads the web development department and is the longest-serving member of the team, having joined EMSL in 2010. Since the age of 13, she has had a passion for all things technical, teaching herself Java, C, HTML, CSS and PHP which she later expanded on with her formal education.

Heather holds a BSc Honours degree in Computer Science from the University of Manchester where she also earned a scholarship for academic attainment. Later, whilst continuing her studies at the University of Hertfordshire, she was awarded another scholarship, this time for User Interface Development.

As Technical Director, Heather is responsible for overseeing and implementing web and bespoke web app development projects as well as managing all maintenance work and updates. Heather has a long list of intimidatingly clever systems under her development belt including content management, eCommerce, social media integration and tailored client automation.

Outside of work, Heather’s interests are as diverse as they come; the ice hockey enthusiast who roots for NHL’s Pittsburgh Penguins also enjoys swimming, gardening, video games, building web apps and websites and running a popular Sims fan site. If that’s not diverse enough for you, ask her about her bird-flapping origami skills.

Katia Client Services Director

Katia joined EMSL in 2015 and is responsible for overseeing all client relations, supervising, guiding and developing the client servicing team and playing an active role in the management and implementation of marketing activities and projects. Katia is multilingual and has an experience-driven understanding of strategy, brand and reputation management, which allows her to develop and manage effective communication strategies and messaging for clients, in line with their business objectives.

As a BA Honours graduate in Film & Drama from the University of Reading, Katia began her career in television, but decided soon after that her passion lies in marketing. Over the past 18 years, Katia has acquired solid experience in marketing, corporate communications, PR and event management, working on both client and agency sides in London, Dubai, Abu Dhabi and Amman. Katia has represented many multinational brands across a number of industries including retail, FMCG, telecoms, government, automotive, gaming and real estate.

Katia’s passion outside of work lies in the arts; an ardent fan of foreign and independent films and trips to the theatre and museums. Her passion for kickboxing, salsa and sketching have taken a backseat and, at some point, she plans to stop making excuses. She claims she can climb up door frames and stay suspended at the top. We’ll believe it when we see it Spiderwoman!

Helene Account Director

A member of the EMSL team since 2015, Helene has garnered over 13 years of marketing experience within UK agencies. After graduating from Leeds University with a degree in Textiles & Fashion Marketing, Helene kick-started her career in a creative agency specialising in food retail. She worked on an extensive range of both online and offline marketing campaigns, high-profile branding projects and signage installation projects, working with the likes of Greene King, Butlins, the Merlin Group and universities up and down the country.

As Account Director, Helene is responsible for advising a host of key clients on their marketing and web requirements and works closely with clients to develop and implement brand strategies and marketing activities, including executing multi-platform campaigns throughout the year, in line with clients’ business objectives.

Outside of work, Helene ran her own successful cake business for 10 years, collaborating with Carmex UK and supplying sweet treats for numerous celebrity baby showers, product launches and a Waterstones book launch. When she's not working or running around after her young daughter and dog, Helene loves to fundraise (usually by taking part in some crazy sporting event) and is in the process of writing her first novel - watch this space!

Ollie Senior Account Manager

Oliver joined EMSL in 2018 as a Senior Account Manager and is responsible for building effective marketing strategies and delivering tactical solutions for a number of key clients across the agency.

With over 15 years’ marketing and brand experience, and a BA Honours degree in Marketing from Portsmouth University, Oliver is an accomplished digital marketing, communications and brand professional. Experienced across a range of disciplines, he has worked with brands and organisations across a broad spectrum of sectors, from the world of cables and cruise ships to cocktail makers and non-profits.

More tea than man (legend has it) and a father of two girls, Oliver spends what little free time he has at gigs - he loves a post-rock ‘dad band’, obsessing over his fantasy football team, renovating his 100-year-old house and challenging himself to daily ‘one-minute briefs’ (the agency-world equivalent to the daily crossword) to keep his mind sharp.

Louis Senior Designer

Senior Designer Louis joined EMSL in 2014 and is responsible for overseeing all creative output for clients, managing all aspects of design and production across the agency’s graphic and digital projects.

Graduating in 2006 with a DipHE in Visual Communication Design, validated by Middlesex University, Louis has tirelessly worked his way up in the design world, accumulating a wealth of experience on both in-house and agency levels within the City and the Home Counties.

When he’s not inundated with design requests, Louis splits his time between going to the gym and creating music. As a resident artist at BYBL Records, Louis produces music for the label and still manages to find the time to DJ at clubs across London and Ibiza along with many summer festivals. And we mustn’t forget to mention that he’s a (semi) retired MMA fighter, karate black belt and former self-defence instructor, so it’s well advised to keep your distance.

Fern Digital Marketer

Fern joined EMSL in 2017 and, over the years, her passion for digital marketing has not wavered. Fern keeps abreast of the latest developments in the ever-evolving field of digital and is considered as the agency’s digital guru when it comes to digital advertising, where she is responsible for managing all online campaigns.

In addition to digital advertising, Fern plays an active role in a whole host of digital marketing services including social media management, content development, and data reporting & analysis, as well as being the main point of contact on a number of agency accounts.

Fern has been an avid tennis player since the age of five, participating in league games to this day. Her eclectic taste in music covers everything from Big Band and Motown to 80’s and Disco. With her ability to manipulate her body into the ‘crow’ yoga pose, we’re sure meditation music is also on her playlist.

Anthony Web Developer

Anthony joined the web development team in 2017 and manages both front-end and back end web development, including WordPress, HTML and CSS, PHP and maintaining and updating websites.

Anthony’s passion for design and website development began in his early teens when he taught himself HTML and built his first website. He graduated with a BA Honours degree in Graphic Design from the University of the West of England, Bristol and has a background in technology design and art.

He has experience in bringing design concepts to life and writing clean, effective code in order to create innovative design solutions. He prides himself on his logical approach to problem solving, great attention to detail and an eye for structure and balance. Anthony is also actively involved in setting metrics for client campaigns, tracking and evaluating data (via Google Analytics) to measure success.

Anthony is as committed to fitness as he is to web development, regularly taking up activities such as yoga, weight training, running and cycling. As part of his health regime, he enjoys cooking up some spicy heat in the kitchen with his favourite chilli being the Naga pepper. He has also perfected the art of cooking rice - we’re just waiting for that dinner invitation now!

Laura Junior Account Executive

Laura joined EMSL in 2019 as a Junior Account Executive and her role involves supporting the Client Servicing team with delivering a range of online and offline services for both our B2B and B2C clients. Laura works extensively on developing and implementing tactical activities based on set marketing objectives and plans and creating content for a variety of our clients, utilising a range of marketing platforms.

Laura has a strong passion for marketing and is currently in her final year at the University of Hertfordshire where she is completing her BA Hons degree in Marketing. With numerous distinction grades under her belt, Laura also obtained a CIM certified Principles of Marketing award during her first year at university.

Laura enjoys spending time with friends and family, and especially loves watching football with her dad. When she isn’t hard at work multitasking in the office or studying for exams, Laura can also be seen at the gym or training for her next running event! Although her ability to run half marathons is impressive, convincing the team to get fit & active is just a sore subject!

Emma Studio Manager

Emma joined EMSL in early 2019 as Studio Manager and is often the first point of contact for any enquiries. Within her role, Emma looks after the administrative side of EMSL and is ready to deal with any and every eventuality. From creating budget reports and keeping filing systems up to date, to doing the weekly online shop, no task is is too big or too small for her!

Emma holds a BA Honours degree in English with Drama from the University of Greenwich and spent many years working on her own production company as an actor and playwright.  Throughout that time she happily worked as a successful PA/ Office Manager. This helped to fulfil Emma’s need to be busy and organised (not often a strong actor’s trait) and build a solid career in administration. Working in both the accountancy and commercial property sectors she is now transferring her skills to the Web and Marketing world.

Following on from writing plays and outside of office hours, Emma has now written two novels, (both of which are published on amazon kindle) and she is trying to find the time to write the next one.  Married with a toddler, Emma spends most of her time with her little family but also loves swimming, running, reading, watching boxsets and, very occasionally, going to the theatre and cinema when a babysitter is found.