Google Ads provides a highly effective and affordable way to get your message out to a very targeted audience and is the most popular PPC advertising system in the world. Businesses have the opportunity to place targeted ads online on Google sites as well as Google Display Network sites and you only pay when a user clicks on your ad - this is called ‘pay-per-click’ or PPC.
As a Google Ads accredited agency, we hold the Google Partner status and our team are Certified Ads Professionals; our solid expertise and understanding of the PPC platform allows us to effectively manage a broad range of online advertising campaigns for your business, including:
Allows us to show your ads to Google users browsing content relevant to your customers or your business
Involves your ad being served to users who are searching for specific words or terms and if your ad is relevant, it appears in their search results
Allows us to target users who have previously visited your website and serve them your ads wherever they may be browsing on the internet
As part of our digital advertising service, we provide a complete digital advertising package to suit your business needs. Our services include:
Social Media PPC is similar to Google Ads PPC, in that users are served your ads and you only pay when they click on them. The key difference is that your ads are placed on social media networks, such as Twitter, Facebook, LinkedIn and Instagram instead of Google and its display network sites. Social PPC is also more display oriented when it comes to serving your ads e.g it does not have the ‘Search Advertising’ option like Google Ads.
EMSL can help you through the full process of setting up and running social media PPC campaigns as well as manage your social media pages. Find out more about our Social Media Management Services.
With the growth of digital advertising and its often more affordable and measurable benefits, it is easy to overlook or reject traditional advertising - this is understandable, but traditional advertising still has a place and can be relevant for your business. Our team can advise you on when it is appropriate to utilise traditional advertising platforms, such as:
Often, it can be a combination of various online and offline channels that achieve the best results - what we recommend will depend on your budget, objectives, target audience and industry.
If traditional advertising is the proposed approach to achieve your desired objectives, EMSL can not only create all the ad designs for you, but we can also handle the full process of negotiating rates and booking advertising space on your behalf across both local and national broadcast and print media.