Long gone are the days when surfing the internet actually meant settling down at a desk, firing up your PC, and waiting for your internet dial up to successfully connect. The term ‘surfing’ is actually a much better representation of today’s multiscreen internet behaviour with 90% of people moving between devices to accomplish a task online.
What is interesting is that mobile phone access does not just occur when we are out and about with a swap to a tablet or desktop once we return home. Actually about 60% of mobile activity takes place in the home, whilst doing other activities such as watching TV. The fact that smartphones are currently the most common starting place for online activity further highlights the importance of making a good first impression with a mobile friendly website.
What all this means for companies is an increasing need for their website, content and calls to action to be visible and accessible on a whole range of devices to ensure that it continues to perform at the highest efficiency. It is now not only possible, but extremely likely that your site will be accessed via a combination of desktop, smartphone, tablet and even TV so all formats needs to be considered when looking at the design and functionality of your site.
Interestingly enough only an estimated 10% of websites are designed with mobile devices in mind. At EMSL we work closely with our clients to ensure that each and every web page works perfectly, no matter the device. Our sites can be specifically developed to detect the type of device that is being used for access. The design, content and imagery are then set to react and adapt accordingly to ensure that it functions at its best at all times.
If you are interested in making sure your website is mobile friendly then get in touch with one of the E Marketing Support team members and we can talk you through it, one step at a time.