No we’re not talking too much sherry, we’re discussing the double-screen phenomenon.
This Christmas millions of families will sit down in front of their television - and that could present you with a big (low cost) opportunity. Broadcast tele may seem like something from yesteryear, but by combining it with some well-placed social media you can create a powerful way to keep in touch with your customers over the festive period.
What’s double screening?
Double screening or dual screening is the art of watching TV whilst simultaneously using a connected device (such as a laptop, tablet or mobile). It makes TV, films and the big televised events a more immersive experience. Allowing people to connect with others across the country to discuss, enjoy and argue about the same broadcast.
The rise of the dual screen
Did you know that two-thirds of all adults in UK use a connected device while they watch TV? This number gets even higher - up to 93% - when you focus on under 25s. Yep, Millennials still watch TV. And the Baby-Boomers are also at it, with 45% (and rising) doing the same.
More people than ever are using smart TVs, top-set boxes and subscription services such as Netflix and Amazon, to decide what and when to watch TV. Yet a whopping 41% will still be watching scheduled TV for five or more hours on Christmas Day alone.
Christmas social media tips
To take advantage of this captive audience (where else will they be going?) you’ll need to get your social media plans whipped into shape. But worry not, we’ve some top dual-screening tips to help you deck-the-halls (and TV schedule) with a sprinkle of festive cheer this Christmas:
Happy double screening this Christmas!
If you’re looking to improve your business’ social media get in touch with EMSL today to find out more: firstname.lastname@example.org.