Recently, a few members of the EMSL team made the pilgrimage to the UK Google headquarters in pursuit of the enlightened state of AdWords certification.
Here at EMSL, we already have extensive experience in using the Google AdWords system for our client’s PPC (pay per click) advertising campaigns. However, I felt that the time had come to make our expert status official with the sanctioned Google AdWords accreditations programme.
Helene, Katia, Katie and I were lucky enough to be invited to an exclusive AdWords Bootcamp delivered by Geddy Van Elburg, a leading expert on PPC techniques, hosted at Google's UK HQ in Soho, London. The intensive training course focused on advanced techniques for creating and maintaining successful AdWords campaigns. The comprehensive session equipped the EMSL team for the challenging and in-depth two-hour examination. We are proud to announce all four of us passed the exam, just as I knew we would.
Katia and Katie have since gone on to successfully add the official accreditations for Advanced Search and Display AdWords to our repertoire as well.
So, this means that EMSL can now proudly call itself an AdWords accredited agency, and even though we already had extensive experience – it’s now official that the EMSL team ‘know our Google AdWords stuff’.