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How mobile-friendly is your website?

Katia

At the end of last year we wrote about Google’s ‘mobile-friendly’ label, which appears in search results next to the website. In essence, this means that when you run a search on Google, you are able to see which websites work well on your mobile or tablet device.

Since then, Google has been continuously testing and developing new ways to improve the quality of the user mobile experience, in order to maintain its position as the leading point of reference for the Internet.

As an example, take the tests that Google has been running this year on mobile search results; websites that did not load quickly or easily were labelled as ‘Slow’ in red, and in a follow-up test ‘Slow to Load’, with a yellow warning sign. This warns the user BEFORE clicking over to the site that it may load slowly, allowing them to avoid frustration which usually results in them prematurely leaving the page.

Of course, these were random tests and the ‘Slow’ and ‘Slow to Load’ labels have not been officially implemented by Google. This does, however, highlight the fact that, like Google, all businesses, however big or small, cannot ignore the global shift towards smartphone usage for website searches and views, especially considering that research highlights a clear shift away from desktop searches.

If that’s not enough for businesses to realise that their websites need to be updated to offer an optimised platform for mobile users, consider Google’s recent mobile-friendly algorithm update which promises changes in organic searches on mobile. Simply put, if your website does not meet mobile-friendly requirements, you would be less visible or not visible at all when users run a search on Google.

Many businesses have taken these updates from Google as a warning sign and acted accordingly by upgrading their websites. If you are one of those businesses that still hasn’t managed to do this, we are here to help. All new client websites that we build are automatically created to be mobile friendly, but we also have the expertise to help optimise existing websites. So, please feel free to call us for an informal chat - minus the technical jargon!

How mobile-friendly is your website?

If your website does not meet mobile-friendly requirements, you would be less visible or not visible at all when users run a search on Google.

We’d love to show you what we can do