In simple terms, HTML is the language used to create web pages. It's the code that I spend my days writing, so that our clients have fantastic websites. We use lots of other types of code too, but I'll avoid boring you with the details for now.
In order for web pages to work across different browsers and devices good web developers, like us, follow the rules. (Yep, there are rules just like any normal language).
HTML5 is the most up to date language. It's getting more and more popular now and at EMSL we think it's pretty good. It has allowed us to create some very advanced features for our clients, that work much more reliably across the whole range of modern devices. It's also better suited to the way that modern search engines work, allowing us to help sites like Google to find its way around the website and therefore list pages in its search results. Great for us, and great for our clients too!
HTML5 became the recommended standard in December 2012. Before this there had been no significant advancement in HTML in almost 12 years. That's a long time, especially in this industry - just think about what your computers and mobile phones looked like 12 years ago.
In that time not only have Internet users come to expect faster Internet connections and more advanced websites in general, but the way people access the Internet has fundamentally changed as well. Mobile devices, such as iPhones and iPads, are now allowing people to access full websites whilst on the go, just as easily as when they are in the office or at home. We are seeing huge growth in the number of visits our clients' websites get from mobiles devices. But the good news is that developing sites using HTML5 is helping us to create sites that work just well on a mobile phone as they do on a PC.
So why doesn't every web developer use HTML5 now? Well some developers are stuck in their ways and others are (quite rightly) very wary of the fact that, as good as HTML5 is, it is best suited to modern browsers - causing problems for people using older PCs.
Matt wrote about the importance of updating your browser recently, so I won't go into that for now, but at EMSL we have established some exciting ways of embracing the power and advanced functionality of HTML5 on websites we create, whilst ensuring that visitors using older machines can still use the websites effectively.
Our policy is to ensure that our websites 'degrade gracefully' when viewed in older browsers, ensuring that our clients' websites perform at the highest levels when viewed on modern devices, but still operate effectively when visited from older machines.
If you think it's time that your website embraced mobile technology and started to take advantage of the latest developments in website design, call us today on 01462 676070, or email firstname.lastname@example.org.