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Is this the death of Google+?

Helene

It was announced in early March that Google would be splitting its social network in two, breaking it into ‘Photos’ and ‘Streams’ in an apparent attempt to take on the more popular and successful services that are already integrated with Google+. The move is made as Bradley Horowitz takes the reins from David Besbris who was at the helm of Google+ for only a year.

 

Google+ was launched in 2011 but has struggled to get off the ground with relatively few users (in comparison with social media giant Facebook). While the announcement of the Photos and Streams features was made public, there was no mention of Google+ itself, leading to speculation that the brand is soon to be dropped. Interestingly, Hangouts, the most popular of the Google+ features hasn't been split off and so its fate remains unclear.

 

The future of Google+ has been hanging in the balance for some time, you may remember from our blog in Spring last year we discussed the many shortcomings of the service, despite Googles best efforts to obtain more users. Perhaps Google’s policy of forcing users to create a Google+ account in order to access other Google services was another step towards obscurity for the unpopular service.

 

With the future of Google+ looking pretty bleak we look forward to seeing how Google will progress with Photos and Streams and if any more Google+ features will be launched as solo ventures. Watch this space.

Is this the death of Google+?

Hangouts, the most popular of the Google+ features hasn't been split off and so its fate remains unclear.

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