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With millions of new domain name possibilities, the World Wide Web is your Oyster

Matt

Have seen those TV adverts, saying you can now get all sorts of new domain names for your website? Well it’s true! You can! Well, you can soon anyway, just not quite yet… (but you can try to pre-order them now.)

The Internet Corporation for Assigned Names and Numbers (ICANN) has invited companies to submit their registrations for thousands of completely new domain extensions. That’s the bit on the end of your website address, often .co.uk or .com.

In the past we’ve all been restricted to using a relatively small number of ‘extensions’, the alternatives including things like .net, .org and .biz. However, ICANN, who are in charge of this kind of stuff, have decided to open this up – meaning lots of new extensions will become available. They’re even allowing companies to register the right to a whole extension (e.g. .bbc or .amazon).

Most domain extensions will probably get bought by companies looking to sell domain names. E.g. a company might buy .shop and try to sell lots of domain names that end with that extension. (e.g. marksandspencer.shop or kidsclothes.shop).

ICANN now faces the unenviable task of deciding which companies get which domain extensions. The most wanted domain extension was unsurprisingly .app, which had 13 different companies register their interest.

So what does all this mean for you?

Maybe not much, but it does offer companies and organisations an unprecedented number of alternatives to the existing offering. So you won’t be restricted to the current choices, and you might be able to secure a really cool domain name that separates you from the crowd. The same applies to your competitors of course.

What it also means is that most companies will now find it near on impossible to protect themselves by registering all possible domains. It was already quite impractical anyway, particularly for small and medium sized companies, so don’t panic. A good quality search engine optimisation campaign is almost always enough to ensure that you are found online over and above your competitors.

So what should you do?

You should consider whether you want to buy some new domain names and what endings you’d like to secure. They’re not actually for sale yet, but you can place pre-orders with us at EMSL. If you are interested in finding our more then please do get in touch.

With millions of new domain name possibilities, the World Wide Web is your Oyster

...new domain extensions. That’s the bit on the end of your website address, often .co.uk or .com







...you might be able to secure a really cool domain name that separates you from the crowd.

We’d love to show you what we can do