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The Importance of a clear brief

Helene

One thing I can't stress enough as an Account Manager is the importance of a good brief. A clear brief, outlining your goals from of the outset will not only speed up the design and creative process, but also ensure the end result is something that you are happy with and will support your business objectives. 

Of course, there are times when we have an idea in infancy and are not sure how best to execute it. That's totally fine, and what our creative team are here for. In this case, the best course of action is to jot down some notes about your ideas, what you like (visuals are always helpful to share if you have them), what you dislike and a basic outline of what you want to get out of the project. This could be increase traffic to your website, push tickets for an event, notify customers of a special offer or simply be to general brand awareness. Our team are then able to piece together a plan, step by step, that we feel best fits your goals. We will always discuss our ideas and plans with you first to make sure both our team and yours are all on the same page, working towards the same outcome.

We often find that sometimes time, or lack-of, is a big factor in the briefing process. It's not uncommon for a client to be too busy to think about a brief, or a project be needed so quickly that time to brief a project just isn't on the cards. It is in this scenario when mistakes can occur. We always encourage our clients to sit down with us periodically to plan projects in advance, working to a calendar of actions month-by-month. This allows us to stay on top of your projects, collating the information well in advance of the deadline and taking a weight off your shoulders.

For more information about our marketing services and strategy planning for your business - email info@emsl.co.uk.


The Importance of a clear brief
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