Aztek Logistics

Aztek Logistics

Aztek Logistics
Design & Print

Logistics experts based in Hertfordshire providing specialist distribution and warehousing services to businesses throughout the UK. Aztek are a well-respected, highly trusted and professionally run logistics operation with an impressive 7-acre site in Letchworth Garden City, complete with a state-of-the-art warehousing facility.

Truckfest Event & Exhibition Support

Aztek Logistics approached EMSL to provide marketing support for an annual outdoor event called Truckfest, which takes place in Peterborough. The objective was to raise awareness of Aztek’s attendance at Truckfest through the use of social media, email marketing, branded outdoor signage, event equipment, literature and promotional giveaways.    

EMSL began to generate awareness in the lead up to the event with a targeted social media competition which encouraged the public to take a photo of an Aztek vehicle at Truckfest and upload to a social media platform using a dedicated hashtag. The competition was promoted through social media channels, a targeted email campaign and also through the event organisers promotional activity. EMSL designed and produced a strong visual presence for Aztek to help them to stand out in a busy outdoor festival environment. We achieved this by using extremely high promotional flags secured to display vehicles, large A frame double sided banners along with a custom-designed branded tent and accessories such as an Aztek Logistics table cloth. We designed and produced bespoke literature to be distributed at the event and we also assisted the client with furniture hire, literature stands and promotional giveaway ideas.

The client feedback was extremely positive, Aztek were very happy with the event support provided by EMSL along with the social media engagement and general awareness generated through the competition concept.