Chilfen Joinery

Chilfen Joinery

Chilfen Joinery
Direct Marketing Branding Advertising

Chilfen Joinery, part of the Chilfen Group, are manufacturers of quality joinery and furniture solutions servicing a multitude of sectors nationwide. Operating from their headquarters in Letchworth, they provide full management service from initial design to installation.

Company Rebrand

EMSL were approached by Chilfen Joinery to completely revitalise their brand identity. This required a new and refreshed logo, new colour scheme and brand guidelines, as well as building signage, a new website and updated marketing material.

EMSL created a modernised identity for Chilfen Joinery that stayed true to their core business and original identity. We introduced a refreshed colour palette and designed and installed both internal and external building signage. The rebrand also included messaging documents, internal documents, merchandising, uniforms, vehicle signage, social media channels and a new website.

The result was a completely revitalised and modernised brand. The changes were very well received both internally and externally. Chilfen Joinery have since gone on to compete in and win numerous local awards.

Open Day Events

Chilfen Joinery have held a number of open days for clients, suppliers and prospects over the last few years. The first was to unveil their new brand logo and identity.

As Chilfen Joinery’s marketing agency, we have helped with all aspects of planning and preparation for the day. Preparation included creating and sending both digital and printed invitations, designing and producing all visualise merchandise including bannerstands and printing merchandise for goodie bags. Also liaising with caterers, social media coverage of the day (including live tweeting throughout the day) and follow up news stories and follow up email correspondence.

The open days are very well received by all those who attend who see the day as an opportunity to network and learn more about the full range of services Chilfen Joinery offer, and other ways their business might be of greater benefit to them.



The nature of Chilfen Joinery’s business requires the company to have up-to-date corporate brochures of their services. These are used to leave with clients and prospects at meetings but also to give out at open days, events and exhibitions.

EMSL created a suite of brochures to highlight the services Chilfen Joinery provide for each of the main sectors they work in.

The result was a set of professional, uniform brochures that Chilfen Joinery can use to better advertise their services.