Quality Car Service are an independent garage based in Milton Keynes. Providing the very best in quality car servicing and repairs, they pride themselves on the unsurpassed quality of their work, highly training technicians and the fact that they only use dealer-level diagnostic equipment.
Quality Car Service were looking to modernised and refresh their brand image, with the aim of positioning themselves further as a leading independent garage in Milton Keynes.
EMSL created a new and improved logo for QCS alongside brand guidelines and a new and revitalised colour pallet for their brand. We have worked with QCS to bring their new branding to life across all aspects of their business, from their website to signage, merchandise, social media and printed collateral.
The new visual identity has aligned QCS with other high-end garages, and better reflects their high level of professionalism and quality.
The objective of this project was to raise local awareness for QCS, drive website visits and encourage enquiries through the website forms and telephone calls.
EMSL created a comprehensive Google AdWords search campaign to target Google users with text adverts when they were searching for related services within Milton Keynes and the surrounding areas.
We focused our activity on the client’s main services, each with its own campaign and set of relevant ad groups and adverts. We also established various advert extensions and call-only adverts to encourage engagement and conversions.
EMSL carefully monitored and optimised the ongoing PPC activity using Google analytics and AdWords reporting features. Our adverts consistently achieve a high average PPC position on the Google search platform. We continue to achieve a high level of monthly clicks and deliver a positive conversion rate. The client receives an end-of-month activity report with key findings and optimisation recommendations for continuous improvement.