ServiceTec are the world’s leading independent provider of managed IT services specifically for airports and airlines. With multiple bases throughout North America, Europe and the Far East, ServiceTec has an unsurpassed reputation for the maintenance and support of business-critical systems across the entire airport infrastructure.
The objective was to raise awareness for ServiceTec and their core services with employees and decision makers working within selected airport sites across the globe.
EMSL created a comprehensive Google AdWords display and remarketing campaign to identify airport and airline staff members working within selected airports and target them with image adverts.
We focused our activity on the client’s main airports of interest, each with its own campaign and set up location targeting to only serve adverts to those who fitted our staff criteria inside of the airport site.
EMSL carefully monitored and optimised the ongoing PPC activity using Google analytics and AdWords reporting features. Our adverts consistently achieve a high impression share on the Google display platform. We continue to achieve a high level of monthly clicks with a strong average time on site. The client receives end-of-month activity reports with key findings and optimisation recommendations for continuous improvement.
EMSL were tasked to plan, specify, design and develop an advanced website solution for ServiceTec with the aim of establishing a serious web presence for the business, surpassing the expectations of the industry.
The design was in-keeping with new branding already developed by EMSL, with particular focus on generating new business in ServiceTec’s primary service categories.
This was achieved by encouraging customer enquiries with a professional looking and easy to navigate design, strong calls to action and advanced functionality throughout.
As a global business, ServiceTec often require branded merchandise for events and exhibitions around the world.
EMSL research suitable options for merchandise, arrange quotations, produce all designs, arrange print and delivery. Shipping of goods is often arranged to other countries such as the US. Branded goods to date include items such as posters, foamboards, mints, pens, mugs and golf umbrellas. For many years we have also produced a personalised Christmas card for ServiceTec which includes coming up with the creative concepts and producing illustrations.
ServiceTec trust EMSL to supply quality products and competitive prices. As their brand guardians, ServiceTec always receive goods to a high quality and standard, delivered on time and on budget.