A creative and passionate horticultural plant centre located near Woodbridge in Suffolk. The highly experienced team are dedicated to providing one-on-one expert advice and assistance to their local community.
The objective was to create a visually powerful website that allowed regular updates to reflect seasonal changes and communicate current stock offering. The client wanted a website that helped them to involve their customers and the local community by encouraging communication and engagement.
EMSL focused the website design on high quality photography with the capability to frequently replace all photographic elements to help maintain a fresh and current feel. We developed a WordPress based site with customised features to facilitate the need for easy and regular updates. We created a bespoke Deals and New Arrivals page to showcase current stock and promotional offers. We encouraged customer engagement by including social media calls to action with a dedicated social media page and automated Instagram feed. We installed a mailing list sign-up function, with integration to the client’s email marketing platform to grow their customer database. We developed a feedback page to encourage customers to upload photos of their plants and gardens for Suffolk Plant Centre to share on their social media channels. We also created a member loyalty scheme page which enables customers to sign-up online with automated email confirmations as well as database integration.
The final result was a vibrant success. The Suffolk Plant Centre website gives a high level of usability and versatility, maintaining a fresh feel with current content. The design successfully opened up the channels of communication between our client and their customers through the website itself, their mailing list and social media platforms.