Trafalgar Cases Ltd is part of the Chilfen Timber Packaging division under the Chilfen Group. They are one of the UK’s leading packaging specialists and manufacturers of warehouse containers and export packaging. TCL specialise in the design, manufacture and delivery of removal containers, plywood and timber cases and specialised pallets, servicing businesses across a wide range of industries in the UK and Europe.
When Trafalgar Cases Ltd was acquired by Chilfen Group in 2016, the company required a new visual identity that brought it in line with the rest of the Chilfen Group business identities.
EMSL created a new logo for Trafalgar Cases that made reference to its inclusion as part of Chilfen Group. It was important that the logo remain recognisable to Trafalgar Cases’ existing clients but was also in-keeping with the Chilfen Group of businesses.
We created a logo that refreshed the existing colour pallet and modernised the existing graphic icon. In addition to creating a new logo, EMSL also designed and installed new building signage, created a new website, social media channels, internal documents and marketing materials. We also managed several photoshoots to capture both products, staff and the working environment to use across the website and marketing materials.
The rebrand has really modernised the Trafalgar Cases identity and created a uniform identity across the Chilfen Group.